Growing and Changing with Utah: 30,000 Tree Planting Initiative

BY MICHAEL PARKER

  • The IvoryGreen program sponsored by Ivory Homes helped the Blanchard family plant a tree to replace one destroyed by a drunk driver at their home in West Valley City.

  • Ivory Homes, with partners TreeUtah and UCAIR, kicked off the company’s effort to plant 30,000 trees throughout Utah by replacing a local family’s tree that was destroyed by a drunk driver in West Valley City last August.

    Launched earlier this year on Earth Day, the 30,000 Tree Initiative is seeking to partner with Utahns to help have a lasting impact by improving roadsides, ecological environments and public green spaces. As part of the replacement, Ivory Homes also planted two new trees in the Blanchard’s yard.

    “We’re just so appreciative of Ivory Homes and their tree campaign. We were so shocked and disappointed when the incident happened, to have that negative turned into something so positive is beyond great,” said Jamie Blanchard, the homeowner. “We hope others will reach out and make this a community-driven effort.”

    The 30,000-tree initiative is part of the extensive efforts Ivory Homes is making to be an eco-friendly and more sustainable builder. Ivory Homes was recently selected to receive the “Your Utah, Your Future” award by Envision Utah for striving to reduce emissions produced by residential living.

Ivory Homes is actively seeking ideas and proposals for significant planting projects and locations from Utahns, corporate partners and communities from across the state. Learn more about the program and please apply at ivorygreen.com.

“We’re thrilled to kick off our 30,000-tree initiative and help Jamie and her family out,” said Clark Ivory, CEO of Ivory Homes. “This was a unique and unfortunate circumstance. We’re glad everyone is safe and ultimately, we’re excited to make a lasting impact on our state’s quality of life and thank Utahns for making Ivory Homes Utah’s number one homebuilder for the past 30 years.”

In total, 20,000 trees will be gifted to the communities across the state with an additional 10,000 trees planted in new and existing Ivory Homes’ communities. Priority for nominations is given to plantings that benefit the broader community and have a lasting impact by improving schools, parks, roadsides, ecological environments, and public green spaces.

Michael Parker is vice president of public affairs, marketing and senior economist for Ivory Homes.

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